Agenda:
Personal branding program
The agenda
During the program we work together for 2-3 months.
This is what we go through.
1st call
your goal, Content Strategy - prepare the foundation
We are living in the attention economy - what does that mean and how can you leverage from it
We focus on defining what you want to achieve with posting on LinkedIn
We do a profile audit, I give recommendations on how to update your profile
How often you should post, brand pillars
We look at what content to share and how to build your audience
Building and understanding your funnel
Why you can't just educate, you need to also entertain and inspire - and concrete examples how to do this
The formula I used to build an audience of 200,000+ followers and a 6-figure ($) business from organic content
What you also get:
The deck that we go through during our sessions Ask me anything in the calls and between sessions You will get a home work (feedback on 3-4 posts) between the sessions You can reach out for support between sessions through email You will also get access to the guide: "How to turn your profile into a landing page" so you can update your profile. If you prefer that we update your profile for you, just let me know.
2nd call
Tactics & Best Practices
Content that works best on LinkedIn
How to write content for LinkedIn
19 Hooks - and how to avoid writing boring and generic content
What is a great comment? And why it matters
Do’s and Don’ts
The content flywheel
The components of viral content and what we can learn from it
Examples of great content (formats) that works on LinkedIn that you can tailor and use for your content
All of my best practices & how I built an audience from 6k to 185k with 85+ million impressions
How to build your system
How to stand out from the crowd
How to succeed when most people give up
After this call you will start creating your own content
→ I will support your posts with engagement to boost your reach during the program (if your content resonates with my brand)
💡 Did you know → getting a comment from a creator with 100,000+ followers results in 20x more impact than from someone with 1,000 followers.
3rd call
Evaluate & Improve
After you have posted content consistently 6-8 weeks, we review your posts together
What went well, what can be improved and what should you do more of
We go through how you can use data and analytics on LinkedIn
We address all of your questions
I'm looking forward to meeting you and getting things started 👋
PS. Need help with ghostwritten content and designs? We got you covered
TESTIMONIALS
Barbara
CEO & Founder @ The Virtual Hub
Hanna is exceptional to work with. Her ability to focus on the things that matter and drive strategy are extremely valuable. She just gets the startup to scale up journey!
Mac
CEO & FOUNDER @ Commsor
Hanna is incredible - not only is she a total joy to talk to, she's been an incredible resource in helping me brainstorm and build a strategy to be more intentional and active on LinkedIn. Best hypewoman ever.
Anna-Lisa
CEO & Founder @ Fractional Executive
Ready to level up your LinkedIn game and turn your network into revenue? Take Hanna's Personal Branding Program and unleash your inner boss.
Sladjan
CEO & FOUNDER @ Talent embassy
I have been consistently impressed by Hanna's knowledge and insights, and I am grateful for all of the help and guidance she has provided. Every conversation I have had with Hanna is extremely valuable.
WALDEMAR
FOUNDER @ CUSTOM COACHING SOLUTIONS
I joined Hanna's 1:1 personal branding program and I did not regret it! Hanna shared her precious experience with me and provided me important insights on how to build my personal brand on LinkedIn. Hanna was extremely supportive during the entire program and I can tell she is genuinely interested in helping people and want to see them succeed!
JAD
CEO & PARTNER @ SIGMA CYLINDERS
Working with Hanna Larsson on the Personal Branding Program has been an absolute game-changer for me. The program was incredibly well-structured, with clear steps and actionable advice that helped me to develop my Personal Branding in a way that felt authentic to me. Hanna was always there to offer guidance and support when I needed it, and I felt like she genuinely cared about my success.